Post Graduation Programme in Digital Marketing

BY
Indian Institute of Digital Education

Start learning the skills in digital marketing along with managerial skills with the Post Graduation Programme in Digital Marketing course.

Mode

Full time, Online

Duration

11 Months

Fees

₹ 645000

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom +1 more
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays, Weekends

Course overview

IIDE’s 11-month Post Graduate Program in Digital Marketing is a high-level, MBA-style course that turns students into experts through hands-on training and job placement support.

This 11-month program is perfect for graduates who want to build a career in fields like branding, advertising, content creation, and search engine strategy.

The course uses live projects and real-world case studies to make sure students are ready for a professional role from the very first day. It is specifically designed to transform students into skilled marketing professionals.

This program is ideal for new graduates, people changing their career paths, or anyone looking for a full-time professional course in digital marketing.

The highlights

  • 11 months course
  • 600+ learning hours
  • Student mentorship is 1 on 1
  • 13+ projects live 
  • 28+ skills which are relevant

Program offerings

  • 2 months internship
  • Placement assurance
  • 2 specializations available
  • 0% emi available
  • 18 hours per week
  • Small batch
  • Post graduation programme

Course and certificate fees

Fees information
₹ 645,000

The Post Graduation Programme in Digital Marketing certification fee is Rs. 6,45,000 plus applicable taxes. Moreover, EMI facilities are there from Rs. 25,000 per month.

The Post Graduation Programme in Digital Marketing Fee Structure

Description

Amount in INR

Course Fee

Rs. 45,000 + Taxes

certificate availability

Yes

certificate providing authority

IIDE

Who it is for

This post graduate course will only be interesting in case there is a need for the candidates who want to pursue being digital marketers like Digital Marketing Executive, and Digital Marketing Managers.

Eligibility criteria

Eligibility Criteria

  • Bachelor's degree from any stream from a recognized university is required.
  • Graduation score or percentage of minimum 55% is required.
  • Candidates must clear IIDE's entrance test which covers aptitude, digital marketing knowledge, and analytical thinking.
  • A personal interview round is mandatory. Assessment focuses on vision for business, leadership potential, and alignment with the program.

Certification Qualifying Details

Students who successfully complete the Post-Graduation Programme in Digital Marketing receive an IIDE Certificate along with industry-recognized certifications including:

  • Google Ads Certification
  • Meta Ads Certification
  • HubSpot SEO Certification
  • Google Analytics Certification
  • Amazon Ads Certification
  • WebEngage Co-Certification
  • Kinnect Co-Certification
  • Konnect Insights Co-Certification

These certifications are aligned with and recognized by leading global platforms including Google, Meta, HubSpot, Amazon, and WebEngage. These credentials are valued by employers across digital agencies, brands, and e-commerce companies.

What you will learn

Digital marketing skills Knowledge of google ads

The Post Graduation Programme in Digital Marketing certification syllabus will teach every student integrated digital marketing skills, and solutions so that they can pitch them whenever required. 

The syllabus

Inbound Marketing

Introduction to Digital Marketing
  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities
Website Creation
  • Website Planning
  • Build your WordPress site
Search Marketing
  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing

Outbound Marketing

Content Marketing
  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing
Social Media Marketing & Management
  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening
Video Marketing
  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)

Media Management & Automation

More forms of Digital Marketing
  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools
Integrated Marketing (Full Funnel Marketing)
  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)

Managerial Skills and Soft Skills

Soft Skills
  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills
Agency Skills
  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction

Compulsory Internship & Thesis

Internship & Mentoring
  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year end thesis level project based on a real world brand

Specializations

Specialization 1 - Creative Strategy
  • Learn how to plan content for new-age forms of marketing (Reels, Shorts & Podcasts)
  • Learn the art of scripting and video content creation
Specialization 2 - Performance Marketing
  • Learn how Programmatic buying has changed the way media buying is done
  • Gain hands-on exposure to Digital Media Buying & optimization techniques

Capstone Project

  • A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry

Admission details

  • Visit IIDE's official website, select the PGDM Programme, and fill out the online application form with your academic and personal details
  • Pay the non-refundable application fee through the secure payment portal to complete your form submission 
  • Appear for the IIDE Aptitude Assessment 
  • Attend a Personal Interview at the campus with IIDE's admissions panel
  • Upon selection, pay the confirmation fee within the deadline to secure your seat in the batch, after which you will receive your official admission confirmation

Scholarship Details

IIDE has scholarships that are offered to the candidate's worth Rs. 60,000 at max. 

The eligibility depends on the students scoring 7.5 CGPA or at least 75% per cent in the last exam that they have appeared.

How it helps

The Post Graduation Programme in Digital Marketing certification benefits by offering a 2-month internship before getting placed. Also, these students are offered mentors directly from the different leading brands’ CXOs, and CMOs.

Instructors

Mr Karan Shah

Mr Karan Shah
Instructor
Volkswagen India

Mr Jaideep Doshi

Mr Jaideep Doshi
Instructor
Freelancer

Mr Soham Bhagnari

Mr Soham Bhagnari
Instructor
Castrol India Ltd.

Mr Akshay Gurnani

Mr Akshay Gurnani
Instructor
Freelancer

FAQs

Is there any scholarship provision?

Yes there is an IIDE scholarship that gets offered.

Who is this Post Graduation Programme in Digital Marketing offline course?

Anyone who has an interest in digital marketing can do this course.

Is a batch transfer possible for this offline course?

Is IIDE offering any kind of classes on Saturdays?

How many students are offered admission in one particular batch?

40 students are offered admission.

Who is the official partner of the Post Graduation Programme in Digital Marketing?

The official partner of this programme is Google.

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