Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The Professional Training Programme in International Business Analytics & Intelligence is designed for the participants in such a way that it provides deep understanding about the concept of Foreign Trade along with generating and developing soft skills. The participants will understand the process and ease of doing business with various stakeholders.

The duration of this course is six months. The Professional Training Programme in International Business Analytics & Intelligence course is being offered by Indian Institute of Foreign Trade (IIFT). The course is delivered through online mode. The Professional Training Programme in International Business Analytics & Intelligence includes practice exercises, hackathons, quizzes and assignments.

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIFT Delhi

Eligibility Criteria

The participants must be having a graduation degree from any recognised university or the participants must be a diploma holder with two years of post-diploma work experience.

Admission Details

To take the admission for the Professional Training Programme in International Business Analytics & Intelligence course, kindly visit the application link on the official web page.
Submit the required information for enrolling to this course
Once all the information has been duly filled and the fees are submitted after that you can access the course.

The Syllabus

Basic Statistical Concepts
Decision Making and Problem-Solving Framework
Database concepts Data Preparation
Decision Modelling Methods, Exploration
Stochastic Modelling & Simulation,
Variable Association, Classification & Regression
Data Visualization and Graphics
Content Analysis
Network Concepts and Network data Analysis
Overview of Business Intelligence tools in the industry
Power BI: a Microsoft product
Create Reports, Modify reports with Visualizations
Shaping, Combining and Merging Data.
Use BI on mobile app & BI desktop

Shift Share Analysis
Revealed Comparative Advantage index
Revealed Comparative Disadvantage index
Export Intensity Index
Revealed Trade Barrier Index
Regional Orientation Index
Export Specialization Index and Trade Balance
Unit Price Ratio
Export Diversification (or Concentration) Index
Export Instability Index
Extensive and Intensive Margin
Unit Price and Market Share analysis
Constant Market Share (CMS) Analysis
Trade Complementarity index
Export Similarity Index
Tariff and Non-Tariff Barriers
Introduction and Hands-on with SMART

Big data analytics and descriptive statistics
Churn analysis
RFM analysis
Market basket analysis
Market segmentation using cluster analysis
Predictive analytics in a big data world
Inferential statistics with applications
Regression model building and deployment
Forecasting techniques
Analytics for product development and pricing strategy
Product positioning
Nonlinear innovation diffusion models

Web Analytics Primer (Metrics as KPIs, Clickstream analysis, Heat mapping)
Search Engine Optimization (On-page and off-page optimization techniques, White / Black / Gray SEO)
Search Engine Marketing (Pay per click advertising, Search engine advertising, Display advertising)
Email Marketing (Subscriber management, creating an email copy, Laws and guidelines, Analytics)
Social Media Marketing (Rented and earned media, Creating and managing a business page, Social plug-ins, YouTube
Marketing, Analytics and Insights)
App-Based Marketing (Do’s and don’ts of app-based marketing)
Multichannel Analytics
Emerging Analytics: Social, Mobile, and Video