Social Media Advertising
Learn social media advertising from the experts and latch onto the desirable opportunity in this sector with the course by the University of Colorado Boulder
Beginner
Online
4 Weeks
4,093 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Social Media Advertising, also known as Digital Marketing is a method of promoting products through the means of social media. Writing such engaging content that can attract users, and running social media advertising. Promoting a product or service through an internet platform that is within reach to everyone. Social Media Advertising course is an initiative by the University of Colorado Boulder for the students who are willing to learn about this domain and wish to step into this field with a decent package.
Social Media Advertising training is delivered by the experts of the University of Colorado Boulder through online mode on the learning platform Coursera. The students will learn through the videos, reading material, and quizzes. This is a third of the total of four courses available on Coursera which can be completed in a time frame of 6 hours. The duration of this course is 4 weeks and the learner will get comprehensive knowledge of the domain. A candidate who shall choose the certification mode will get Social Media Advertising certification from the University of Colorado Boulder at the end of this course.
The Highlights
- 5 weeks duration
- Online course
- 11 hours of classes
- Shareable certification
- Self-paced learning
- Quizzes
- Graded assignments
- Financial Aid
Programme Offerings
- 5 Weeks Duration
- 11 hours of classes
- trained by experts
- Online Course
- Shareable Certification
- Flexible Deadlines
- Feedback
- quizzes
- assessments
- Financial aid for students
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Pay the Social Media Advertising certification fee through credit card, debit card, and internet banking only if the candidate is choosing the certification mode. The students who have chosen the audit mode can start learning for free, but they shall not be given any benefits or certification. As per the time requirement by the candidate to complete the course, the portal has given a detailed fee structure which is mentioned below.
Social Media Advertising fee structure
Description | Fee in INR |
1 month | Rs. 4,093 |
3 months | Rs. 8,186 |
6 months | Rs. 12,279 |
Eligibility Criteria
Certification Qualifying Details
The Social Media Advertising certification shall be awarded to all the candidates who have enrolled in the course through certification mode. Learners should complete the course within the timeframe of the course to receive a shareable certification from the University of Colorado Boulder. This certificate shall open gates of opportunities for the learners in the domain of user experience designing.
What you will learn
Social Media Advertising certification syllabus is comprehensive and it is designed to provide proficiency for learners in the domain of social media. The course shall guide the learner by teaching them all the technology and tactics for effective social media advertising. Utilizing social media platforms for promoting a product or service and increasing the brand value of the product. By the end of the course, the learner will gain proficiency in the following concepts.
- Identifying all the social media advertising types that are likely to succeed.
- Understanding the different types of social media ads.
- Implementing the effective social media targeting parameters that can match desired audiences
- Executing the advertising campaigns for social media advertising.
Who it is for
Social Media Advertising certification benefits beginners who wish to make their careers in this domain. As this is a booming field, candidates can get a good package on entering as fresher. The course could help the people who are working at the following designations.
Admission Details
To enroll yourself in the Social Media Advertising online course, follow the steps mentioned below:
Step 1: Visit the portal of Coursera for the Social Media Advertising course. The direct link for the course is https://www.coursera.org/learn/social-media-advertising
Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Coursera.
Step 3: Click on the “Enroll for free” tab and sign up for the course.
Step 4: Complete the enrollment process by paying the Social Media Advertising certification fee if the candidate is opting for the certification course.
Step 5: Start learning by attending Social Media Advertising classes.
The Syllabus
Videos
- City Shopping Center, Objectives
- Objective 1 - Increase Sales
- Objective 2 - Increase Value
- Objective 3 - Increase Traffic
- Objective 4 - Grow and Engage
Readings
- Wired Magazine - Online Ad Targeting Does Work as Long as it's Not Creepy
- PPC Hero - Pros and Cons of Top Social Media Advertising Platforms
- The Next Web - The complete beginner’s guide to social media benchmarks
- IMPORTANT: A Note about Course Assessments
- Optional Assignment #1: Conceptual Strategy Practice
Practice Exercise
- Case Study Quiz
Videos
- What is Facebook?
- Targeting Parameters
- Facebook Pixel
- Payment Models and Ad Elements
- Budgeting and Trends
- Introduction to Facebook Ads Manager
- Choosing an Objective
- Ad Set Creation
- Ad Creation
Readings
- What is a Facebook pixel?
- Facebook advertising cost
- How to use Facebook offer ads to drive sales
- What is a Facebook split test?
- Optional Assignment #2: Targeting Parameters
Practice Exercise
Videos
- Instagram & Influencers
- Who Advertises on Instagram
- Instagram Ad Features
- Instagram Ad Objectives
- Example Instagram Campaigns
- Instagram Benchmarks and Limitations
- Instagram Ad Setup
Readings
- Get Started With Instagram Ads
- Instagram Shopping Ads
- Everything You Need to Know About Instagram Ad Features
- Optional Assignment #3: Instagram Case Study
Practice Exercise
Videos
- What is Twitter?
- Interests
- Ad Types
- Campaign Types
- Creative Best Practices
- Targeting Failures and Limitations
- Unpacking Click Results
- Creating a Twitter Campaign
- Ads Manager, Tweet Analytics and Customer Insights
Readings
- Get Started with Twitter Ads
- Twitter Ad Options
- Available Targeting Options on Twitter
- Optional Assignment #4: Twitter Case Study
Practice Exercise
Videos
- Custom Audiences
- Retargeting
- Lookalike Audiences
- Custom Audiences on Facebook
Readings
- How to Get Stellar Results from Facebook and Instagram
- Remarketing vs Retargeting
- Google Remarketing
- Optional Assignment #5: Lookalike Audiences
Practice Exercise
- Custom Audience
CU Boulder Frequently Asked Questions (FAQ's)
The time duration of the Social Media Advertising online course is 5 weeks and the online classes will be completed within the time frame of 11 hours.
Yes, the students who shall enroll through the certification mode will get feedback from experts on assignments.
The average salary varies from 20,000 to 45,000 per month.
This course is provided by the University of Colorado Boulder.
This course is in the English language and it has subtitles in Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, and Spanish.