Search Colleges, Exams, Schools & more
Login
IIT MadrasIIT BombayIIT DelhiIIT KanpurIIT RoorkeeIIT KharagpurIIT GuwahatiIIT HyderabadIIT Tiruchirappalli
Aligarh Muslim UniversityJamia Millia IslamiaJawaharlal Nehru UniversityUniversity of DelhiUniversity of HyderabadBanaras Hindu UniversityCalcutta UniversityGuru Gobind Singh Indraprastha UniversityJadavpur UniversityAndhra UniversityOsmania UniversityCochin University of Science and TechnologyBharathiar University
Manipal Academy Of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVIT VelloreSIMATS ChennaiBITS PilaniUPES DehradunAmity University NoidaLovely Professional UniversitySiksha 'O' Anusandhan, BhubaneswarKIIT UniversitySRM UniversityChrist UniversityShoolini University
PAU LudhianaTNAU CoimbatoreANGRAU GunturIARI New DelhiCCSHAU HisarIVRI BareillyUAS BangaloreJAU JunagadhAnand Agricultural University, Anand
Indian Institute of Science, BangaloreHomi Bhabha National Institute, MumbaiInstitute of Chemical Technology, MumbaiTata Institute of Fundamental Research, MumbaiIndian Agricultural Research Institute, New DelhiJawaharlal Nehru Centre for Advanced Scientific Research, BangaloreIndian Law Institute, New Delhi
Birla Institute of Technology and Science, PilaniManipal Academy of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVellore Institute of Technology, VelloreSRM Institute of Science and Technology, ChennaiSymbiosis International University, PuneJSS Academy of Higher Education and Research, MysuruThapar Institute of Engineering and Technology, PatialaShanmugha Arts Science Technology Research and Academy, ThanjavurKalinga Institute of Industrial Technology, Bhubaneswar
DTU DelhiJamia Hamdard, New DelhiNSUT DelhiGGSIPU DelhiBULMIM New DelhiISBF DelhiFOSTIIMA Business School, Delhi
VJTI MumbaiHomi Bhabha National Institute, MumbaiTCET MumbaiNMIMS MumbaiMumbai UniversityTISS MumbaiBombay Hospital College Of Nursing, MumbaiICT MumbaiASMSOC Mumbai
Anna UniversityMadras UniversitySathyabama UniversityVels UniversitySaveetha UniversitySRI Ramachandra Medical CollegeMadras Christian CollegeLoyola CollegeCrescent CollegeHITS ChennaiGreat Lakes Institute of Management Chennai
Jadavpur University, KolkataIISER KolkataPresidency University, KolkataHeritage Institute Of Technology Management Education Centre, KolkataGuru Nanak Institute Of Hotel Management, KolkataJ D Birla Institute Department Of Management, KolkataLoreto College, KolkataIPGMER Kolkata
Customer Insights New Product Development Orientation
By University of Illinois, Urbana Champaign via Coursera
Beginner
Online
1 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2421 | yes | Coursera |
The Syllabus
Videos
- Welcome to Customer Insights: Orientation!
- Case Method Analysis
- Defining the Problem
- Writing an Executive Summary
- The BlackBerry Case
Readings
- Syllabus
- About the Discussion Forums
- Updating Your Profile
- Social Media
- Module 0 Readings and Resources
- About the Jeopardy Quiz
Practice Exercises
- Orientation Quiz
- Demographics Survey
Videos
- Why New Products Fail
- Why New Products Succeed
- New Product Ideas
Reading
- Module 1 Readings and Resources
Videos
- Identify Customer Needs
- Stages in New Product Development
- Steps in Customer Insight Research
- The Kellogg's Case
Reading
- Module 2 Readings and Resources
Videos
- Identifying Customer Needs through Lead Users
- Voice of the Customer (VOC)
- House of Quality
Reading
- Module 3 Readings and Resources
Videos
- Design Thinking
- Design Thinking Part 2
- Mapping Customer Experiences
- Creating Customer Personas
- Creating Customer Journey Maps
- Gies Online Programs
Readings
- Module 4 Readings and Resources
- Congratulations!
Practice Exercises
- End of Course Survey
Instructors
Similar College
Similar Courses
Indian Institute of Management Kozhikode via Emeritus
Months 91.95 L
Indian Institute of Management Shillong
Months 335.00 K
Oxford Home Study Centre
Years 1799.90
Oxford Home Study Centre
Years 1799.90
More Courses by University of Illinois, Urbana Champaign
University of Illinois, Urbana Champaign via Coursera
Months 1Free
University of Illinois, Urbana Champaign via Coursera
Months 2Free
University of Illinois, Urbana Champaign via Coursera
Months 8Free
University of Illinois, Urbana Champaign via Coursera
Months 9Free
University of Illinois, Urbana Champaign via Coursera
Months 2Free
University of Illinois, Urbana Champaign via Coursera
Months 16.60 K
Explore on Careers360
Knowledge Boosters
Student Community: Where Questions Find Answers