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How to Create and Implement a Business Strategy
Intermediate
Online
10 Weeks
900 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
Contexts of strategy and decision making
- Welcome to the course
- Origin of strategy
- Globalisation and its impact on strategy
- Summary of the week
Macro Analysis
- Welcome to Week 2
- Introduction to the PEST model
- Understanding institutions
- Summary activities
Micro Analysis
- Welcome back to the course
- Introduction to the frameworks
- Industry life cycle
- Strategic group analysis
- Summary activities
Organisational Goals and Value
- Welcome back to Week 2
- Strategic capabilities
- Value chain
- Summary activities
Organisation Goals and Values
- Welcome to the course
- Organisational value and stakeholders
- Organisational vision and mission
- Summary activities
Strategic Actions – Business-level Strategy
- Welcome to the course
- Lean organisational pyramid
- Generic strategy
- Bowman's Clock
- Summary activities
Strategic actions - international strategy
- Welcome to the course
- Identifying international opportunity
- Foreign market entry modes
- Summary activities
Strategic actions - corporate-level strategy
- Welcome to Week 2
- Diversification as a corporate-level strategy
- Strategic actions – Diversification
Corporate-level Strategy - diversification
- Welcome to the course
- BCG matrix
- Assessing the dynamic environment
- Does diversification create value?
Strategic direction and leadership
- Welcome to Week 2
- Strategic action: Which way to go?
- Strategic leadership and competitive dynamics
- Summary activities