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Digital Marketing Coding UX and Creating Digital Content
By The University of Leeds via Futurelearn
Beginner
Online
8 Weeks
900 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- How a smartphone works
- The features that make a phone interactive
- Looking for problems to solve with apps
- Designing an app
- Testing an app
- Meeting an app development team
- How the internet works
- An introduction to coding languages
- Investigating source code
- Styling web pages
- Using HTML and CSS
- Define online ‘content’ and how content is planned with a specific intention
- Critically examine online content and identify the messaging and intentions within it
- Question the messaging and use of language in online content
- Use practical strategies to communicate effectively online
- Explore best practice in content media creation
- Discover the components that make up a social media campaign
- Identify the strengths and drawbacks of the different social media platforms
- Create and measure the success of a social media marketing campaign
- Explore how to identify the target audience through the use of personas
- Explore the difference between paid and organic social media marketing
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