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Introduction to Personal Branding
Beginner
Online
3 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2421 | yes | Coursera |
The Syllabus
Video
- Introduction
Reading
- MOOC Learning Objectives
- Tweet me!
Videos
- Personal Branding: Why bother?
- How Personal Should Your Brand Be?
- Why the Myers-Briggs (and similar) assessment
Readings
- An Overview of the History of Personal Branding + Additional Readings
- Personal Branding and Leadership
- Does the whole idea of self-promotion feel wrong?
- Assignment: Discovering your Myers-Briggs Personality Type
Videos
- The Heart of Authenticity: Choosing Your Three Cornerstone Words
- The Importance of Authenticity
- Brand Authenticity & Your Photo
- Revisiting your Three Words & Other Infrastructure
- Your Mission Statement
- Choosing your Board of Directors
Readings
- Tips for Looking Your Best in Photos
- Background Reading on Mission Statements
- How to Choose the Members of Your Board of Directors
Videos
- Choosing the Best Social Media Platforms for Your Brand
- A Bit About Twitter
- Twitter Walk-Through
- Choosing free vs. paid digital real estate
Readings
- A Look at Social Media Platforms
- Twitter Guides and Tutorials
Videos
- Why You Should Create an Update Schedule for Social Media
- To Automate or Not to Automate!
Videos
- Reputation management: what is it, and why does it matter?
- How to Create an Alert in a Search Engine
- A Bit About Mistakes
- The Highlights of Digital Privacy- and love for Brooks Hall
Readings
- The Reputation Economy: Managing Your Online Identity in the Age of Google
- Reply All podcast episodes
- Creating Strong Passwords
- Assignment: Impress us!
Practice exercises
- Quiz: Reputation Management
- Quiz on Digital Privacy