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Beginner
Online
4 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 16708 | yes | UMD |
The Syllabus
- Course Overview
- Module 1: Introduction
- Introduction to Search Engine Optimization and Paid Search
- Analytics of SEO
- Analytics of Paid Search
- Web Analytics
- SEO, Paid Search & Web Analytics Practice & Apply
- Module1 Scenario: Analyzing PPC Report
- Module 2: Introduction
- Online Testing
- Online Testing: Experiment Design
- Recommendation Systems
- Online Testing & Recommendation Practice & Apply
- Module 2 Scenario: Online Testing
- Module 3: Introduction
- Machine Learning in Marketing Analytics
- Methods of Machine Learning
- Performance Evaluation
- Method Configuration
- Machine Learning Practice & Apply
- Module 3 Scenario
- Module 4 Introduction
- Big Data and AI in Marketing Analytics
- Hadoop
- Deep Learning, Incomplete1 activity
- Deep Neural Networks for Image and Sequential Data, Incomplete2 activities
- Big Data & AI Practice & Apply, Incomplete1 activity
- Module 4 Scenario
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